Product Launches

Set the scene for your product launch at Bruntingthorpe.

Product launches are an exciting time for any business and finding the right venue to unveil your newest creation is very important. Whether you’re a start-up looking to showcase your first product or an established brand with the next big thing to bring to the market, Bruntingthorpe is here to make your event a success. From supercar unveilings to innovative technology displays, we have hosted them all.

Our flexible approach to venue hire means you can choose from any of our three buildings, each containing all the amenities you would expect from a modern establishment. The Hangar ‘42 Events Centre offers 29,000 sq. ft. of space including a main open hall and a reception area. We also have the Whittle Building available which complements our trackside Control Tower Hospitality Unit for smaller events requiring a unique space. Additionally, we have a number of miscellaneous units and lodges to support outdoor launch events. Don’t forget that for volume automotive manufacturer product launches there is the opportunity to link any reveals to a drive on the exciting test tracks that we have on our site.

Centrally-based in the UK, Bruntingthorpe is a truly unique venue for hosting your product launch. 24/7 security and privacy measures are in place to ensure your event is hidden from the public eye, creating a very exclusive atmosphere. We have an incredible team on hand to help you as much as you need throughout the planning stages as well as during the event itself. Get in touch today to begin your enquiry.


Bruntingthorpe in Leicestershire is the home of Cox Automotive Vehicle Solutions, Manheim Vehicle Services, Manheim Auction Services and Bruntingthorpe Proving Ground. Situated within a 670-acre site, Cox Automotive customers and vehicle manufacturers, finance companies and dealers can access the extensive proving ground facilities at Bruntingthorpe which range from vehicle testing through to vehicle launches, media events and dealer training.

ISO 9001 Certified (BIAS)